& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] ANTA Sports Products Limited (02020.HK, hereinafter referred to as "Anta") survived the winter, and it seems, it might have come in the spring Lane looks strong. In early August, Anta released in 2014 semi-annual report, first half operating income was 4.12 billion yuan, an increase of 22.4% over last year; first half net profit of 802.8 million yuan, an increase of 28.3%; gross margin 45.1 %, over last year increased by 4 percentage points. This is Anta in the first half of 2011 made history the best score better results after another, then, Anta achieved the best results in history - 927 million yuan net profit. subsequently released semi-annual report, including Li Ning, special steps, 361 degrees, Pick, China trends, although each company are still trapped in the stock, but the whole, Anta best performance. "I am confident that next year we will not be worse than this year, because I know that the work we have done now, not just this thing." Chairman of the Board and CEO of ANTA Shizhong "First Financial Daily" Say. transition In the past more than two years, China sporting goods industry in deep difficulties, small businesses have been unable to resist the cold collapse of large enterprise restructuring difficult, Adidas is a rare winner in this round of the downlink, and its transformation Action began in 2009. 2013 ?? 2 25, Shizhong in their own micro-blog wrote, eyes closed money era is over. At this time, Anta is undergoing the most historically significant adjustments. Shizhong "First Financial Daily" admitted Anta reflect on "why others can not, we are not OK?" However, it is not a Anta latest action. Anta in 2012 revenue and net profit fell 14.4% and 21.5%, the outside world does not know, motion Shizhong transformation as early as two years ago has begun. That time Anta net cheap jordans for sale mens profit of 1.551 billion yuan, seems the situation is excellent. But Shizhong realized retail transformation imperative. To this end, he even went to Belle specifically call Executive Director and CEO Sheng Baijiao. "Our business model, business model sports brand, is the brand wholesale, to sell to dealers on the line, called rough-run, with a business model for decades, there is no innovation, then there's Problems will erupt. "Shizhong" First Financial Daily "said. Anta Shizhong to set up three to five years to complete the transformation of the target, a similar transformation, another well-known shoe Daphne took eight years. Anta Shizhong need to quickly become a market well-being of brand perception, operational excellence killer it once was, and now, re-examine the operational capabilities, also became Shizhong first work to be done. He cut starting from the dragnet store inspections, did not miss any opportunity to enter the store to view. Even in intermittent meeting, he also let your local dealer to arrange store inspections. Two years, he traveled more than 500 prefecture-level cities. problem very thoroughly exposed, in the past, Anta more attention to the number of stores, peaked at 8075. Dealer expansion spree also received great support Anta, new store opened - Anta shipments - owed money, ad infinitum. "In the past we seek is the number, it is the pursuit of quality. Effective shop is the most important, invalid store unimportant." Shizhong on the "First Financial Daily" analysis, do quality, depending on growth in same store, depending on profitability, depends on sales ratio, depending on accounts receivable. 2012, Anta formally proposed by the "brand wholesale" to "brand retail", Shizhong view clear, "the quality of the store, including the location, size, interior decoration, is more important than the number of stores," target is also very clea cheap jordans online r, "Adjusting the shop, to enhance store efficiency and enhance profitability." Specifically, ANTA will streamline distribution infrastructure, eliminating the sales regions, more flat organizational structure, can closely monitor the dealer's sales performance as well as in-store inventory levels. In addition, category management is based on the original category, such as shoes, clothing as classification criteria, now change to become different projects, such as running programs, basketball, comprehensive training programs and so on. strong push landing ERP systems, to promote real-time data collection in order for dealers to provide accurate ordering instructions. Shizhong said, Anta in most stores nationwide implementation of the ERP coverage will be extended to four orders of the original "4 + 2" mode, and is striving to achieve a single store orders. "Can do every store sales data analysis, make up a single, monitor etc. hop single." Control the discount rate, with a view to strengthening the dealer's competitiveness and profitability over the long term; to optimize the flexibility and efficiency of the replenishment, to meet market demand and seasonal product differentiation, the main push of the product. and increase investment in product development, "R & D costs accounted for 1.1% from a few cost of sales ratio increased to 4.4 per cent a few." As of June 30, six months, Anta in R & D It has invested 095 million yuan. "Gross margin increased, a large part of the contribution from new products, in general, is the difference." semi-annual report, ANTA in the past more than two years, a total of 1,000 stores turned off, the current total number of stores to 7,701 by the end, Anta its number of stores each section plans to open up to 9400, least open to 9150. For Shizhong, the management of the border is that the proportion of store losses can not exceed 10%. Cheap air jordan 12 taxi for sale online free shipping "Sporting goods industry or, in other industries or, within 20% loss shops are good." Shizhong "First Financial Daily" said, Anta in the case of the worst, the loss ratio is higher than 20% shop. "Why Anta be the first to recover, others can not? Why do Anta obtained, others can not?" Shizhong answer his own question, "should first look at your business base," he says, why are not afraid of Anta change, for three reasons, "First, the financial health of the enterprise; Second, inventory burden is not great;. Third, the vast majority of dealers are profitable" The second is the management capacity. "Chinese enterprises real core of the problem is management." In Shizhong opinion, management is reflected in the enterprise is in a good industry, and how performance, the business model is feasible, the team is not good enough. The third is the pursuit of sustainable growth or short-term benefits. Obviously, Anta in this round of consolidation process, the focus is to adjust the business fundamentals, such adjustments, aimed at the future for a long period of time, companies will not market volatility and before faltering. Location All the maneuvers changes derived from the Shizhong "Believe." He believes that the mass market in China do, Anta have a chance. data show that in the US market, sales of one hundred million pairs of shoes a year, Nike, Adidas sold 20 million pairs of shoes, contrast, recreational sports brand SKECHERS, able to sell 60 million pairs of shoes. struggling to compete compared with Nike, Adidas, Skechers another way, the day will undoubtedly be much better. "Brand fear is blind to follow suit, did not adhere to their own position." Shizhong on the "First Financial Daily" analysis. He thinks Anta Jedi, derived always know who he is, and always know what to sell to consumers, always know to whom propaganda, that is to solve the product positioni Retro jordans for sale ng, consumer positioning, brand positioning matching problem. "expensive to do something good, cheap to do something good, cheap and good things not to do." Ding Shizhong believes Anta do is "cheap and good" product, "which is our core competence force. " "If someone else's business model to move over to succeed, it would be too easy." ANTA Shizhong insist their own product models, such as retention of its own plants, make plants started from early Anta, Anta plant is a competitive advantage - enables fast fill orders and help contribute to profits. OEM Nike and Adidas to survive, there is no way to learn Anta, Adidas, Nike school, "I like them will be ruined." As a mass brand, Anta do is to control the entire value chain, which means precise cost control. For example, last year's prices down more than doubled, Anta do not panic, because the previous year had been good buying decisions in advance. brand positioning in a second-tier cities, or three or four lines of consumer marketing, in Shizhong it seems, it is a false proposition, the key is whether to seize their own targeted consumer groups. "Demand for high-end second-tier must be more of the same, also the largest mass consumer." Shizhong consumers often move the car to observe, that the above, more than half of the people either can not afford Anta shoes, Anta shoes that expensive either, in a national perspective, this figure is at least 650 million. so that every Chinese person buy one, we are able to sell 1.3 billion of products, this kind of rhetoric, the business community in China has been seen as crazy, unrealistic. Shizhong trying to use a more rational way to think, "1.3 billion people, 13 people each to buy a pair of it?" Ding Shizhong that "you do not look at how to do the Nike, Nike made its market, I do my market, it does not possible take-all. "He was convinced that the real market space in China cheap foamposites ," I want to sell the most public of consumers 100 million pairs of shoes. " In China, entrepreneurs are collectively caught fleeing the cycle among Industry, Shizhong stick to their original intention: "I just do clothing, I was selling shoes; I will always put my shoes do know, the clothing good; always clear to whom the shoes, the clothing sell it; I want to think about how to bring the greatest benefit for my customers, it is I want to insist " Shizhong entrepreneurs do PE, VC critical of earlier he told a Chinese media interview has revealed he hopes to become Formosa Wang-type figure. This people can not help think of a few years ago, an old rival Anta, Li Ning, the company's founder and former Chinese gymnastics champion Li Ning, when the media talk about this topic entrepreneur, Li Ning said he, "is not the entrepreneur important, is not the only important player. " Shizhong no identity or the identity of anxiety, he believed throughout his entrepreneurship, especially industrialist identity, has been, and will continue to bring about change, "Nike and Adidas are in possession of half of the world's major markets in China, their market share lower than global, because we defend the Chinese brand established position in the Chinese market. "he told reporters. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)Following last year for the first time the two sides jointly launched a joint section, before Nike's skateboarding Nike SB again teamed Portland branch outdoor brand Poler, for the season to build a new joint series, which includes a total of Nike SB Dunk High , Nike SB Trainerendor, Nike Blazer and Nike SB & nbsp; Lunar Gato four models popular models, designs are presented in orange with brown, overall great outdoor atmosphere, the series will begin boarding aircraft sal Retro jordans for sale es November 22, like a friend wish to look at it. today's high-end branch Vans Vans Vault hand in Hawaii tide shop Kicks / Hi expansion joint planning, overwhelmed by the two sides choose to SK8-Hi and Authentic two pairs of classic shoes modeled were rendered in black and white shoes using bird embroidery pattern showing thick Hawaii, and in plain simple look, we can see the brand's intentions place. It is reported that the shoes have been the first landing Kicks / Hi sale, interested friends might concern you. March Madness series shoes Nike LeBron voting contest the final battle 2014-05-06 22:46:40 Sneakernews initiated some time ago by a series of Nike LeBron sneakers classic color voting contest is in full swing, and we bring you The vote contest broadcast. The competition is divided into East, West, South, Midwest game four partitions, each partition has eight seeds inside, divided into five rounds of voting PK. After fierce front of PK, and now the forthcoming opening of the final showdown is to break the stereotypes of the south coast of color to win, cork or innovative elements come from behind? Members of users also leave your comments. LeBron 10 & quot; Cork & quot; vs. LeBron 8 & quot; South Beach & quot; Nike WMNS Free Hyperfeel Run Trail New color release 2014-02-24 21:00:53 While there are seemingly thin appearance, but this Nike WMNS Free Hyperfeel Run & nbsp; Trail is actually designed for cross-country running and design. Special soles and shoes are engineered bezel has a high strength, and nylon mesh upper large area is to ensure the good permeability. Dynamic fly line technology to join to ensure vigorous activity can close the upper legs, lower the risk of accidental injury. This time with a dark blue and green with ice, combined with orange soles detail, the entire pair of shoes vibrant, full of outdoor style. there is no doubt that when Nike af Cheap air jordan 12 for sale online free shipping ter January 31, officially released the Kobe 10. This new boots will in a fairly long period of time inherent high-end signature shoe market play an important role. This time, a named'Silk Road'Silk Road 10 real KOBE officially released. It is reported that the color is in Chinese culture for design inspiration, effect is quite brisk, release details please attention when customer follow-up report. immediately download and install the artifact to grab a shoe artifact APP-- when the guest artifact!! WeChat search "dunkhome", open the WeChat service number to the lower right corner can be downloaded and installed!! When passengers identified fiery line, to support the fight against fake ma!!! source: xtrendstore"I heard that Nike signed the 'Running Fan'!" In mid-June, the network began to rumors of the news, a few days after Nike sternly denied. Now is the Adidas and Nike Olympic marketing sprint stage, the two sides have reached level exposure pursuit pinnacle. But in the eyes of many, when the "trick", the Nike seems better. I am afraid there is no sense of crisis ??????? stronger partner of the Beijing Olympic Games.??????? born half a century later, Nike entered China earlier, and is now about 30% of the market share of the athletic footwear market in China ranked the boss. Adidas brand awareness in China of slightly inferior Nike, even from the 1930s to the glorious history of Olympic sponsorship also rarely known. Adidas and Nike, this particular PK, not only related to China, but also a matter of the globe. ? As early as the beginning of 2007, Adidas chairman and CEO Herbert Hainer had asserted in 2010, Adidas expects to reach sales target of one billion euros in China; and by pulling the Olympic Games, in 2010 global sales Adidas the amount is expected to reach 10 billion euros. At present, Adidas's sales in China only about 5 billion yuan. Adidas most anxiety is t cheap jordan shoes for men hat it paid approximately $ 100 million for the "Beijing Olympic Partner" title, and in the Beijing Olympic Games, China 28 major items of the 22 teams will be dressed in sportswear and sneakers with the Nike logo competition, and will be frequently broadcast on television. This is bound to be an exciting game Landlords - Adidas is the "landlord", Nike has got a good hand. In order to be their common regarded as "second-largest market," China to seize the initiative, in order to not "taken advantage", Adidas pull out all the stops. However, the deal with Nike this "old slick," is not so simple. positive PK "Let us look at the Nike surprised look it." November 30, 2007, as managing director of Adidas Greater China ????? bang shouting, Bi Po-yuan, vice president of the Olympic project director Erica and the Greater China market blonde passionate look out of the meeting room, the lights went straight men who called Beijing Yongding tower. In order to reach Herbert? Heiner's grand goal, from the end of 2007, Adidas Olympic marketing into the battle, Bi Po-yuan and Erica's nerves are stretched too tightly, they inadvertently vacation, playing golf You can not even retired and sit goods for coffee, even an interview with reporters also controlled within a very short time. This evening, ????? on the Yongding Gate tower started brewing for two years, 08 Olympic program - "with the 2008 nothing is impossible." At this time Erica and Bi Po-yuan finally relieved. Two years planning their Olympic marketing team more than a dozen theme of planning, was born in discussing the optimal solution, PK and continuous improvement. In the eyes of Bi Po-yuan, nearly 08 Olympic program is to determine the maximum ace in the Adidas Olympic marketing success of China. Since that time, "with the 2008 nothing is impossible," the ads frequently appeared in major media, bus stations, subway. Bi cheap jordans for sale Po-yuan told reporters that, in order to make Feng Kun, Zhao Ruirui, Hu Jia, Zheng Sui Feifei and so on to complete the exciting action in the solidarity of the Chinese people shot, Adidas brings together the advantages of resources to the United States, Europe, Brussels, and other branches, take Hollywood large technology and produced in the United States. The idea came from Adidas Greater China, as well as working with them long TBWA advertising agency. "In order to crash out of inspiration, we challenge each other." In addition to advertising, Adidas also hoping to win the attention of outdoor activities. December 8, 2007, in Shanghai Nanjing Road Century Plaza, Adidas is also to a variety of interesting sports interactive games and high-tech experience into the lives of ordinary people. In most of the day in January 2008, the Beijing Wangfujing (36.07, -0.44, -1.21%, right) walk across the street are the Adidas outdoor advertising and experience center. Every day, men and women wearing a down jacket lining up in the cold waiting for 15:00 to 4:00 only one hour of Adidas outdoor experience activities. Many foreign tourists, in order to obtain as diving photograph and Hu Jia Ji Chuan Adidas template or key chain, willing to put valuable time on behalf of the Olympic experience left Adidas. Similar outdoor activities is still Xi'an, Qingdao, Guangzhou and other places to start. According to Bi Po-yuan said that nearly 50 million participants. In the frontal battlefields, Nike is obviously difficult to ward off the power. The lack of a title partner of the Olympic Games, it is difficult to take large-scale outdoor activities to promote Nike and Olympic ties. Adidas has good luck continued, in June 2008, "with the 2008 nothing is impossible" themed ad also won the Cannes International Advertising Festival awards. Bi Po-yuan believe that this award so that more people in the Cheap air jordans for sale world understand China Olympic spirit of solidarity, as well as Adidas influence in China. Running Star in July 2006, Liu Xiang broke the 110 meters hurdles world record of the day, Nike China store clerk put on a promotional commemorative T-shirt; August 2007 Osaka World Championships Liu Xiang after the achievement, "Grand Slam", the same day on the development of Nike designed the "Raymond" T-shirts Nike Pan Jianhua, director of the Greater China market, said, "Our long-term goal is to be able to represent Nike in 2008 to convey a voice. Liu Xiang," the latest Nike ad is to show the focus by Liu Xiang, then the sentence "Who am I", caused teenagers to own more personalized labels affixed. While Adidas imperial sword in hand, Nike Shuaqi Bora Bowen Kang also made uneasy. Over the past year, one hand clutching a Nike Liu Xiang and Yao Ming, one hand busy four Taobao, the "guerrilla warfare" play lively. Adidas battle of wits nearly the tenth Olympic Games, Nike CEO Mark? Parker on Olympic marketing has long been clear in the chest. Especially in the Beijing Olympics, Nike and Adidas superiority almost as obvious - the latter have equity partners, the former have more athletes resources. In almost all the energy to invest in Adidas for Partner status, while Nike cover of darkness with 22 Chinese sports team signed an agreement to provide their competition clothing and shoes. Insiders comment that this is simply to resistant gram tied a safety rope - in 22 teams, regardless of which player won the gold medal, he was wearing Nike logo screen will match He was repeatedly replayed. While Adidas also flew keep up, he scored all staff clothing and athletes receiving awards, but I'm afraid awards replay number far less than the game itself. ace resources and Yao Ming, Liu Xiang, Nike's biggest bargaining chip, but also the biggest risk, after all, can not guarantee that they will be outstanding performance in the Olympics and even won the gold medal. However, according to feedback watchers look, Adidas in the hands of five "2" seems no match for Nike's two "king." And with Hu Jia, Sui Feifei's wounded, depressed Chinese football star strategy risk Adidas magnified. Although Nike also encountered a similar situation - Yao Ming injured, but at least it can be hard to use Liu Xiang. In fact, with the American culture and ace star to conquer the consumer Nike has always killer. The 1970s and 1980s, Nike is relying on to Jordan and Lewis as the representative of the American culture has captured the Adidas's home European market. "in Nike's eyes, Liu Xiang and Yao Ming is China's Michael Jordan and Lewis - their results as outstanding, unique personality, and gentle man, for the majority of Chinese people are like," I worked at Nike former vice president had sharp (Shanghai) Business Consulting Co., Ltd. Frank said. In some industry view, Nike, in fact there are more ferocious trick - Adidas to become a star of the Olympics, Nike happens to quit, it must manufacture something out to get yourself a star . In June 2008, something about Nike, Li Ning news or will acquire seen in the media. People gaze suddenly turn - local businesses to be acquired first sports brand, everyone's attention turned to the Olympic marketing takeover rumors for a time, speculation, feedback, rumor, created a hubbub. Nike did not say what the final terms, though what it said everything. While Adidas in China lack the "trump card", but it is active in the region outside of China. June 13, 2008, Cuba's Robles 87 to 12 seconds broke the Chinese player Liu Xiang kept 110m hurdles world record. In addition to China, Adidas in many countries we have done Roberts broke the record of celebration, especially in Cuba native, Adidas activities will Cubans excited climax. Just as Adidas has said, the Olympics is gathering people around the world, but in different countries must be differentiated Olympic marketing. & nbsp; & nbsp; & nbsp; China elements in front of PK, Adidas and Nike winners and losers half. The third round of the ring and go to war, this time is more than "Who will use more Chinese elements." 2008, Adidas counters became Olympic enthusiasts paradise. Marked "China", "Beijing 2008," as well as China and India Adidas sportswear in a prominent position, and use the clouds, dragons and bright traditional colors. An Adidas Purchasing Guide said that these clothes are small, but very good sales. Adidas designed Chinese athletes receiving awards also laden with rich Olympic and Chinese-style cloud patterns. In order to show Adidas passion for Chinese culture, at a press conference on January Olympic Games staff and volunteers apparel, Adidas also ingenuity to the T-Taiwan replaced the traditional opera stage. Nike can only sword easy road, we played cards creative. Earlier this year, Nike launched a new "golden generation" series, Xu Haifeng, Lang Ping, Zhu Jianhua story of three old athlete at the 1984 Olympics in Los Angeles for inspiration, to design a 1984 retro cultural sports products. So many people are born kind, style clothing design the basic copy the 1984 Chinese track and field team clothing, with bright red flags, primarily imperial gold and blue color movement, chest bright yellow "Chinese" word as if history mark. According to a Nike Purchasing Guide, said the series is a limited edition, so many malls and stores are not selling. In this regard, Frank believes that "Nike is mostly in manufacturing gimmick, from this perspective reflects Nike's focus on China Olympic spirit, and not really the pursuit of sales 1984 series, because Nike's target group is mainly young people aged 18-25, The '80 'to' 1984 'no impression, let alone deep feelings, probably will not buy. " Nike also took four years to design a series of elements contain Chinese flag, such as the dragon totem, Terra Cotta Warriors, auxiliary first superhero, "up", "forward", five-pointed star, etc., for 22 Chinese sports teams competition clothing, and strive refreshing. Not only that, Nike has developed a new sneakers with concepts such as the Bird's Nest. A pair of shoes, the whole constituted by the shape of the surface of the nest of the network, once cool styling Lively users. In addition, in order to cater to Chinese consumers worship of technology, from the end of May, Nike themed as "victorious" exhibition in Beijing 798 years. Exhibition hall, the two rows of red patchwork "shoe" are placed in the most representative of the history of Nike shoes, along with 100 against the resistance of the process description. Many design and creative enthusiasts flock they do not know who is the Adidas and Nike Olympic partners, but mostly dumped in Nike technology. less than a month away from the opening of the Beijing Olympic Games, Adidas and Nike are must attack to play a "Chinese Kung Fu." Behind them is the shopping capital of creative shopping. It is said that Adidas has paid three times more than the amount of sponsorship money for marketing, Nike apparently spent a lot of money. The next month, sports PK planes will enter the deciding game, everyone will be the referee. Frank said that through these rounds of PK, Adidas and Nike have been snarky style: Nike pay more attention to the individual, such as the performance of the star athlete's personal breakthrough and success. Adidas pay more attention to the team, to convey the spirit of teamwork in the brand appeal. Nike focus on creativity, while Adidas is more concerned about the consumer experience. Two styles which will be more to win the market? The answer revealed soon.